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mens hair salon

Why a Hair Salon is a Recession-Proof Business

By Hair Salon

When the Great Recession reached its peak in 2007, countless businesses went under, including some big name corporations that had been around for years. But some businesses, including hair salons, seemed to thrive despite the economic downturn. CNN said that the hair salon is “the closest thing to recession proof” today. In a 2011 article published on their site, the news agency reported that during the height of the Great Recession, the number of hair salons continued to grow. In fact, the number of hair salons across the nation jumped by more than 14% between 2007 and 2009. For people reeling from the pain of the Great Recession, the appeal of a recession-proof business model was undeniably appealing. So what makes the hair salon so recession proof?

People still want to look good.

Even in the midst of economic struggles, people still care about how they look. They may need to maintain a certain image to keep their job or want to spruce up their look in order to make the best first impression on an interviewer. Whatever the reasons, people are reluctant to give up the services that help them look and feel their best. Whether it’s a simple trim or a new manicure, these beauty services can help boost people’s spirits in even the toughest times.

It can’t be automated.

The hair salon will be one of the last businesses that will experience automation. While robots and machines are taking over jobs like supermarket checker or factory assembly, there isn’t a robot that can cut your hair as well as your favorite stylist. It might happen in the future, but we aren’t there yet. Because of that, people will continue to pay (and pay well!) for the hair salon services that they need from stylists that they trust. They aren’t likely to do it from home, either.

It can be tailored to your budget.

Most people are still willing to spend their hard-earned cash on hair salon services, too, even if they have to tighten the budget in other areas like entertainment. Even if you are on a tight budget, there are salon services you can probably still afford. Instead of getting hair cut and colored, they may just opt for the cut. Or instead of a full mani and pedi, it might just be a quick repolish this month. But they’ll still be making an appointment.

You Can Cash In on This Business

If you’ve been affected by the economy’s recession over the past couple years, then you are probably eager to find a business that’s recession proof. A hair salon is the answer. That doesn’t mean you have to become a stylist, though. There are a lot of great ways you can be a part of the industry without ever touching a hair or fingernail. Our franchise capitalized on hair salons and their ability to avoid the pitfalls of the economy by putting you in charge. If you’d like to learn more about this opportunity and how you can take part, contact us to get a free information packet today.

What Clients Are Looking For in Their Hair Salon

By Business Opportunities No Comments

There is a good chance that in a 20 miles radius of where you live, there is more than one hair salon in the area. In some towns, it might feel like there is a hair salon on every street. With all these options, though, there are some hair salons that just do more business than others. So what makes a hair salon popular with clients? It might not be what you think.

Why Clients Chose Their Hair Salon

It’s almost always about personality.

Most clients develop a personal relationship with their stylist, and in most of the cases, this is what keeps clients coming back to their stylist time and time again. Having your hair cut is a personal business, and no one wants someone they don’t personally like cutting their hair. Personal relationships matter in the salon; they always have and they always will. Stylists who are able to establish that rapport quickly with clients are likely going to see more return business. Clients appreciate someone who will listen to what they want and help them achieve their perfect look.

Services and skills matter, too.

Of course, no matter how much your client might like you, if you can’t give them what they want then they are likely to go somewhere else. Having a stylist who can offer them a variety of services is a bonus, too. Most people don’t keep their hair the same their entire life and they’ll want to change it up (some more often than others). When you can offer them something new that they love, it’s only going to keep them coming back for more.

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A hair salon should be an experience.

Going to the hair salon is about more than just getting your hair cut or colored. For a lot of people, it’s one of the few pampering activities that they do for themselves. The hair salon should feel like a retreat from a busy schedule. Little things like a head, neck and shoulder massage in the shampoo room or a glass of wine at the beginning of the visit help make clients feel special and look forward to coming back again.

Why Are Clients Coming Back to Your Hair Salon?

If you have a lot of repeat clients coming into your salon, you are obviously doing something right. If you don’t, it may be time to consider the three points above and think about what you could be doing differently in your salon. Do you need to bring on some new stylists with new skills and different personalities? Do you need to offer more pampering touches that make your clients feel special? People are reluctant to give up their haircuts and try to do it at home, so even in a crowded market, there is almost always room for a hair salon to expand their client base.

Looking for a new home for your hair salon? Consider opening a Beauty Mall franchise and partnering with other beauty service providers to create a one-stop-shop for your client’s beauty needs! Visit our website to learn more about our franchise opportunities.