There is a good chance that in a 20 miles radius of where you live, there is more than one hair salon in the area. In some towns, it might feel like there is a hair salon on every street. With all these options, though, there are some hair salons that just do more business than others. So what makes a hair salon popular with clients? It might not be what you think.
Why Clients Chose Their Hair Salon
It’s almost always about personality.
Most clients develop a personal relationship with their stylist, and in most of the cases, this is what keeps clients coming back to their stylist time and time again. Having your hair cut is a personal business, and no one wants someone they don’t personally like cutting their hair. Personal relationships matter in the salon; they always have and they always will. Stylists who are able to establish that rapport quickly with clients are likely going to see more return business. Clients appreciate someone who will listen to what they want and help them achieve their perfect look.
Services and skills matter, too.
Of course, no matter how much your client might like you, if you can’t give them what they want then they are likely to go somewhere else. Having a stylist who can offer them a variety of services is a bonus, too. Most people don’t keep their hair the same their entire life and they’ll want to change it up (some more often than others). When you can offer them something new that they love, it’s only going to keep them coming back for more.
A hair salon should be an experience.
Going to the hair salon is about more than just getting your hair cut or colored. For a lot of people, it’s one of the few pampering activities that they do for themselves. The hair salon should feel like a retreat from a busy schedule. Little things like a head, neck and shoulder massage in the shampoo room or a glass of wine at the beginning of the visit help make clients feel special and look forward to coming back again.
Why Are Clients Coming Back to Your Hair Salon?
If you have a lot of repeat clients coming into your salon, you are obviously doing something right. If you don’t, it may be time to consider the three points above and think about what you could be doing differently in your salon. Do you need to bring on some new stylists with new skills and different personalities? Do you need to offer more pampering touches that make your clients feel special? People are reluctant to give up their haircuts and try to do it at home, so even in a crowded market, there is almost always room for a hair salon to expand their client base.
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